How do you sign your email messages? Do you have a simple “Regards,” followed by your name? Or, do you include a 27-line resume of certifications, affiliations, and social media links beneath your name? (Don’t laugh… I’ve actually seen this!) Frankly, neither of those are very helpful when it comes to marketing your business. An […]
Emerging Speakers — Are You a Little Grey Box?
Pooooor you. You’re wonderfully active online! You post comments on numerous blogs throughout the week. You even have your own blog that you keep fresh-and-new with daily post about current events, opinions, and helpful information for current & potential clients. You’re doing a great job — mostly. All this time… as you’ve made comments on […]
Marketing Your Speaking Business: Don’t Get a Rep for Being a Spammer!
I received an email from one of my vendors the other day… Here’s what I saw in my in-box: From: Diana Smith Subject: 50% Off! Seconds away from tagging it as spam, I decided to take a more in-depth look. It was then that I recognized the email domain name as being from a vendor. […]
Five Ways to Use Google Alerts in Your Professional Speaking Business
If you’re not using Google Alerts… why not? 🙂 Here are a few ways in which you can benefit from using Google Alerts: 1.) “Call for speakers” is the traditional term used by organizations looking for people to speak at events or conferences. You never know when you’ll run across an alert from a group […]
Business Cards Are Useless?
Do you have business cards? One of my mentors insists that we don’t need them these days, but I disagree. Even with all the technology available to us, there’s still something kinda cool about physically exchanging cards with somebody. Think about it… you’re a speaker, with a very unique message and personality. I’m guessing that […]
