“But WAIT… there’s MORE!” Unless you’ve been living under a rock — or without a television — you’ve probably seen more than your fair share of late-night infomercials. They used to annoy me until I began studying marketing & consumer behavior in college. This is probably the biggest mistakes, and it takes many forms – […]
New Year’s Resolution: Build Your Brand!
By now, I’m sure you’re aware that a strong brand can really boost your speaking business. Much as we wish, strong brands don’t “just happen” and they’re not always easy to build. It takes a plan and a firm commitment to do the work involved in making it happen. As we head into the new […]
