How do you sign your email messages? Do you have a simple “Regards,” followed by your name? Or, do you include a 27-line resume of certifications, affiliations, and social media links beneath your name? (Don’t laugh… I’ve actually seen this!)…
Read post
“But WAIT… there’s MORE!” Unless you’ve been living under a rock — or without a television — you’ve probably seen more than your fair share of late-night infomercials. They used to annoy me until I began studying marketing & consumer…
Read post
One of my awesome clients asked a great question the other day… thought I’d share it here… She wanted to know whether she should send holiday greeting cards or gifts to her speaking clients. Should she ask for repeat business…
Read post
Pooooor you. You’re wonderfully active online! You post comments on numerous blogs throughout the week. You even have your own blog that you keep fresh-and-new with daily post about current events, opinions, and helpful information for current & potential clients.…
Read post
Facebook has a really great tool for telling people about things that are happening in your speaking business. It’s called… yep, you guessed it! EVENTS! You can use it for promoting: Webinars Teleseminars Workshops Radio Shows & Interviews Keynotes /…
Read post
I received an email from one of my vendors the other day… Here’s what I saw in my in-box: From: Diana Smith Subject: 50% Off! Seconds away from tagging it as spam, I decided to take a more in-depth look.…
Read post
How long has it been since you updated your speaker photos? Are people still seeing a pic of you from 5 years ago? Are you wearing a different hair style nowadays? Or, perhaps you have a bit less on top…
Read post
Do you have business cards? One of my mentors insists that we don’t need them these days, but I disagree. Even with all the technology available to us, there’s still something kinda cool about physically exchanging cards with somebody. Think…
Read post
By now, I’m sure you’re aware that a strong brand can really boost your speaking business. Much as we wish, strong brands don’t “just happen” and they’re not always easy to build. It takes a plan and a firm commitment…
Read post
Hey! Stop thinking that way! Shame on you! :o) I’m talking about a LIST. Santa has a big LIST… how big is yours? Or, better yet, do you have a list? If you’re a speaker, you need one. Even if…
Read post Look for
#NewSpeakersToolbox
on Social