Do you have business cards? One of my mentors insists that we don’t need them these days, but I disagree. Even with all the technology available to us, there’s still something kinda cool about physically exchanging cards with somebody.
Think about it… you’re a speaker, with a very unique message and personality. I’m guessing that one of your goals when meeting people is to be memorable, right? Business cards are a fabulous way to make an impression and “share” your personality with a new colleague.
If your speaking style is fun & energetic, perhaps your card could include a photo of you holding that rubber chicken you always incorporate into your keynotes. If your target market happens to include motorcycle dealerships, your business card might display a photo of you in a leather jacket, sitting on a Harley.
Photos, personal quotes, colors, readability, simplicity… even the thickness and quality of the paper the cards are printed on… every single one of these can help you make a great (or not-so-great) impression on somebody you’ve just met.
I’m currently in the process of redesigning my “Butterfly Herder” identity. As you’ve probably noticed, right now it’s a bit “fluffy” and “girly” — which is great, for the person I was when I first started my business. Almost 10 years later, I’ve developed a very distinct speaking & communication style that’s neither fluffy, nor girly. I want my cards, website, and overall branding to match who I am today.
If you do a lot of face-to-face networking, it’s very likely that potential clients will see your business card long before they have a chance to visit your website. So, be sure to really think about what you want them to see — to experience — when they first meet you and take your card.
Known by some in the speaking industry as “the Butterfly Herder,” Cynthia works closely with emerging professional speakers as they grow from speaking as a hobby to getting paid to speak full-time. In addition to creating websites for professional speakers, she consults in the areas of online presence & credibility, public relations, and content & product creation. Visit her website at www.SpeakerWebsites.com.